Essentials of Entrepreneurship and Small Business Management
Type
Book
Authors
ISBN 13
9780132666794
Category
Book
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Publication Year
2014
Publisher
Pages
703
Subject
Small business--Management. New business enterprises--Management. Entrepreneurship.
Abstract
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
Description
Subject Index, Name Index
Number of Copies
1
